Branding & Strategy
Offering brand strategy and rebranding to improve brand wellness
Unique Color Cord Mask LLC was founded in 2020. The company designs colorful masks with adjustable cords that do not pull the hair on the neck. The company has taken the initiative to reduce its carbon footprint and aims to reduce wastage.
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When the COVID was on the spike and the markets were shut. With no means of selling online, the company owner contacted American Web Coders to design an e-commerce website to sell online.
Since the business started during the pandemic, the company solely depended upon the website for revenue generation. We had to draw the target audience's attention and cover their needs, which was a complex process. However, we focused on customer behavior and developed an eCommerce website by blending best design practices with fail-proof marketing strategies.
Customizing the website as per the audience is a crucial move. So, we conducted a target market research and competitive analysis. After that, we designed a website that was easy to navigate, responsive, with modern e-commerce website features like search option, shopping cart, etc.
We integrated a payment gateway that enabled a positive checkout experience. After that, we customized the admin panel to ensure that the product addition, edit, and deletion would not cause any hassle. We made the website responsive to provide a seamless experience to mobile users.
We didn't just design an e-commerce website for the company, but we ensured a smooth shopping experience for the buyers. We created an experience that balanced the users' desires with the business's purpose. The e-commerce website helped the company flourish and make its name in the industry.
